You’ve probably heard the stories about the death of the retail industry. There’s been a lot of talk about how online retailers are taking business away from retailers that own physical shops, and to an extent, that’s been true. Many of the smaller retailers have had to close their doors over the last several years as online giants take more and more of the market share. However, many of the big box stores, while not as profitable as they once were, are still doing pretty well. They’re not doing as well as they were during their heyday, but they certainly aren’t going to be closing their doors anytime soon.
This back-and-forth between the online retailers and physical retailers is just another example of how competitive the retail industry is. Consumer buying patterns change over time. Different generations behave differently in the retail space and even older shoppers change their habits, and so companies are always playing catch up trying to figure out what products are going to sell, how they need to be marketed, and what changes they need to make to be able to sell more products. Of course, this competitiveness isn’t confined to the businesses selling retail products. It also impacts the producers of the retail products themselves. If a manufacturer of consumer electronics, for example, decides that they’re just going to sit back and rest on their laurels, they won’t be in operation five years from now. They constantly have to update their products and their marketing plans in order to stay relevant in the hyper-competitive market that is the retail space.
As retail product manufacturers vie for a larger market share, one of the things that’s started to gain some traction in the space is custom packaging. To be fair, custom packaging has been around for decades. Retail product producers have always sought to put their products in custom packages with designs that are intended to help the products sell, but with the market getting more and more competitive, companies are upping the ante in this aspect of retail product marketing. They’re coming up with all sorts of creative designs that are intended to catch the consumer’s eye and entice them to purchase their product. There are more products than ever on the market, which means that the makers of those products have to do everything in their power to help those products sell, and that means coming up with creative, fun, and well-crafted custom retail packaging.
In order to make this happen, an ever-larger number of retail product producers are turning to professional custom packaging design companies like Dunwiddie Custom Packaging. Retail product manufacturers understand that these types of companies have a better grasp on what types of packaging work best, and thus they’re working in unison with them to come up with packaging designs that will help individual products beat out their competition. Working with professional packaging design companies like Dunwiddie is the best way to ensure that your retail product stays relevant in a market that’s becoming more and more competitive by the day.